Branding can be hard for anyone , especially if you were not educated or spent at least over a few days researching these key elements that have shown to take businesses over the top. As an agency to continually set the bar for industry disrupting game changers we want to present you with 3 key insights to help you get the most out of your brand.
Find a niche
Getting a niche is the most profitable strategy behind any brand. It allows you to hyper focus your services around a market that really need your services the most. This benefits you in a plethora of ways:
- Consolidate and consistently maintains your value proposition
- Creates better leads
- Generates the referrals you want
- Enables you to work with the market you work best with
If you are new to the business developing a niche may seem overwhelming, but it is actually very easy. It is as easy as knowing what people you want to work with or work best with.
Maintain brand consistency and cohesiveness
Small things always make a big dent in the long run…
That is why we at Universal Promote Stress a cohesive and consistent brand. Not on the maintains your value proposition but something more surface level than that.
Have the same name, address, website, email and phone number throughout all your directory listings and website.
Google and other search engines scan every 24 hours to see if your brand name and address across all channels (and there are a lot of them are consistent) and if something turns out incorrect this can have a huge impact on your SEO
Leverage video in 2019
Not all trends are worth following, unless it aligns with your brand and/or there is a major shift in the industry.
We always hear about sociological trends that humans have a lower attention span than ever before.
YES, social media has had a huge play in this but nothing will change this going forward. It’s not as easy just to make a great status or post an awesome picture because algorithms just do not support that anymore. Huge factor being this decreased attention span.
What studies have shown is that people watch video, and social media algorithms like facebook are more willing to show this content because people use their platform.
We know this is costly, like about $300 per video, but we have a solution for you to create these videos at a fraction of the price. Click here to get your free samples, and see what the possibilities are to get ahead of your competition today!