Born between the years of 1981 and 1996, millennials are projected to overtake baby boomers as America’s largest generation. They’re slated to be the next drivers of economic force and likely comprise a large portion of the consumers who are now spending, on average, over five hours per day on their smartphones.
So as video increases in popularity and the homebuying demographic shifts to the next generation, your marketing strategy should adapt accordingly. Therefore, one of the best ways to connect with these clients is through social media tools built specifically for video.
With your smartphone, you can film yourself and stream it live to your Facebook friends and followers (for a maximum of four hours). Essentially, they are seeing what you’re seeing in real time. It’s a great format for walking through a house or neighborhood, all the while providing narration and color to what your viewers are seeing. Facebook has 2.23 billion active users, and nearly 2 billion people have watched Facebook Live broadcasts.
Instagram Stories alone has more than 400 million active users. These videos are short (a maximum of 15 seconds), and they are available to your followers for 24 hours after being posted before disappearing. These are not live videos; rather, once you shoot a video, you can publish it as is, or you can add words, URLs and graphics within the video to highlight specific points you want to make.
Snapchat has only ever been about video (though not live video), so users are very accustomed to this format. They expect entertaining, fun videos. You can provide this with great one-off shots of things like home features, great landscaping or even videos of yourself. These videos are short, at only 10 seconds (you can piece together multiple videos to make a longer piece that is viewed as a series of video “chunks”), which provides more of an opportunity for highly visual elements.
If you are one of the few companies that does not advertise using live videos, you must move fast and get used to this powerful tool before your competitors are years and followers ahead.